On Facebook, Tik Tok, and Instagram, users lack intent. They scroll mindlessly, checking up on friends and what goes on in the world.
They might pause briefly to watch your short-form content, but the chances of them converting into an engaged audience member who listens to a full record of yours, nevermind generates a sale, are slim.
Now on YouTube, visitors are in what I call the “YouTube Organic Mindset”.
They explore long-form content, like music videos.
Let’s explore Caribbean music for example.
If someone wants to listen to this genre, chances are high that at some point they’re going to look up videos in the Caribbean music sphere.
Let’s say you’re a Caribbean artist. You could use YouTube to put your records in front of active listeners in the Caribbean music sphere. The listeners you would attract are already actively exploring Caribbean music, so they're significantly more likely to stick around for your next releases!
This sounds simple in theory, but actually getting to the traffic without paying for it is where most artists get stuck. That's where we come in.
The strategy we teach artists is unparalleled in the world of "marketing," because with us, you have free access to 2 billion active users on Youtube. Many who don't understand the YouTube Organic Mindset pay for this access unprofitably.